Berks County · Spring Township · #59-12129a
Broadcast District At Spring Township
Northeast side of the Paper Mill Road (S.R.3021) and Broadcasting Road intersection., Spring Township, PA · 136,343 sq ft non-residential, mixed use · 103.8 acres
About this project
A preliminary mixed-use plan on about 104 acres in Spring Township with 782 units across single-family, townhouse, apartment and hotel uses, plus commercial space and open space.
Official description: 10 Lot Subd: SF-Lot6; TH-Lot5; Apts-Lot3-Bldg6-4st/48un,B5-4st/88un; Apt-Lot4-Bldg4-3st/69un,B3-4st/48un,B2-4st/88un; Com-Lot1-4bldgs9.53ac; Com-Lot2-7bldgs9.3ac; Com-Lot7(Hotel)4st/110un-3.67ac; Lot8 OSR-7.46ac; Lot9 OSR-6.69ac; Lot10-6.08ac to Spring T
- Applicant
- CG Broadcasting, LLC
- Owner
- Reading Hospital and Medical Center
- Developer
- CG Broadcasting, LLC
- Engineer / designer
- Schlouch, Inc.
- Plan type
- Preliminary
- Land use
- Single-family, Apartments, Townhouses, Commercial, Public, Open space
- Water
- P
- Sewer
- P
- Status
- Reviewed
Filing history
- 2024-11-27 · #59-12129a · Preliminary · 782 lots/units · 136,343 sq ft
The full picture AI research · Nov 1, 2026
The Broadcast District is a large mixed-use project on about 104 acres at the northeast corner of Paper Mill Road and Broadcasting Road in Spring Township. County records describe a preliminary plan for 782 homes, a hotel, and about 136,000 square feet of commercial space. The homes would be single-family houses, townhouses and apartments. The plan also includes open space.
The land was long vacant and was once used for radio towers. News coverage from October 2025 reports that groundbreaking has happened and site work is underway. The reported retail tenants include Whole Foods, Sephora, Shake Shack and BJ's Restaurant & Brewhouse, and about 85% of the commercial space is said to be leased. Whole Foods is expected to open first, around fall 2027.
A trade report says the developers are SJC Ventures and Concordia Group. Lennar is building 441 townhomes and single-family homes, and SJC is building 341 apartments. The project also includes about 2.5 acres of green space and a one-mile walking trail.
What it could mean nearby
- Traffic: the county planning review notes that work in the Paper Mill Road (S.R. 3021) right-of-way needs a state highway occupancy permit from PennDOT.
- Housing: about 770–782 new homes, including rentals, townhomes and single-family houses, would be added next to existing retail.
- Walkability: coverage describes trails, walkways and crossings meant to connect to the nearby Penn State Berks campus.
- Shopping and jobs: a grocery store, restaurants and shops are planned, which would bring new retail and service jobs.
Where it stands
The project appears to be under construction. Site work has started, and buildings were expected to begin going up in 2026. Preliminary plans normally move on to final plan approval and building permits. Construction then proceeds in phases as tenants and builders are ready.
- Oct 2025 Groundbreaking and site work reported; Whole Foods opening projected for fall 2027
- Oct 2025 Developers SJC Ventures and Concordia Group announce the project and its retail and housing mix
- Dec 2024 Berks County Planning Commission sends its review letter to the township on the 10-lot, 782-unit plan
- Nov 2024 Latest county filing recorded
- Nov 2018 Tower Health announces an agreement to sell about 80 acres of its Broadcasting Road land for development
Want to weigh in? The Spring Township supervisors and planning commission handle local plan approvals and hold public meetings where residents can comment; check the township's meeting agendas for dates.
Who's behind it
Concordia Group and SJC Ventures · A partnership of two real estate firms, one based in Atlanta and one in Washington, D.C. SJC is building the apartments, and Lennar is building the for-sale homes.
Around the web
- Whole Foods, Sephora, Shake Shack along with 770 homes to come to Broadcast DistrictWFMZ · Oct 16, 2025Reports groundbreaking, the tenant list, about 770 homes, and a fall 2027 Whole Foods opening.
- SJC, Concordia to develop mixed-use project in Wyomissing, PennsylvaniaREBusiness Online · Oct 17, 2025Names the developers and gives the split of homes, retail and green space.
- Broadcast DistrictBerks County Planning Commission · Dec 20, 2024County review letter on the 10-lot, 782-unit plan; notes a PennDOT permit is needed.
- Tower Health executes agreement for sale of portion of its Broadcasting Road propertyTower Health · Nov 12, 2018Shows that about 80 of 103 acres of this Broadcasting Road land were to be sold for development.
Planning terms explained
- Preliminary plan
- An early-stage subdivision and land development plan that the township reviews before it approves final plans.
- Mixed use
- A development that combines homes, shops, offices or hotels on one site.
- Land development
- Construction of buildings, roads and utilities on a property, which needs township approval.
- Highway occupancy permit
- A PennDOT permit required for driveways or work along a state road.
- Open space
- Land set aside from building for parks, trails or green areas.
Researched by AI from public sources on Nov 1, 2026. It can make mistakes, so check the linked sources and the municipality before relying on it.
Scope estimate for contractors
Estimated construction value: $35.4M
- ~454 roofing squares (assumes 3 stories)
- ~340 tons of cooling (rule of thumb 400 sq ft/ton)
Contractor or supplier? Get projects like this in the counties you work, by email. Join contractor early access →