Montgomery County · Upper Dublin · MCPC #24-0146-003
The Promenade East
2101 Welsh Road, Upper Dublin, PA · 766 homes, 485,870 sq ft non-residential, mixed use · 115.0 acres
About this project
BET Investments wants to turn the former Prudential office property at 2101 Welsh Road into a mixed-use development with apartments, stacked townhomes, retail, offices, a hotel, senior assisted living, and a township police substation. The existing parking garage and a 230,000-square-foot office building stay, and a vacant office complex in the southern part of the site is being torn down. The roughly 115-acre site would also get public open space, a park, and trail links, and could later connect to a future Pennsylvania Turnpike interchange.
County planning commission: Supports, with comments
Issues raised: Future Turnpike access easement area may be too small; coordinate with Turnpike Authority, Stormwater basins in the interchange area must work with future highway construction, Publicly owned road needed between Welsh Road and the Turnpike, Plan does not identify which internal streets will be public, Coordinate turnpike access with PA Turnpike Commission, PennDOT, and township
- Applicant
- BET Investments
- Engineer / rep.
- Gilmore & Associates, Inc.
- Zoning
- OC
- Approvals needed
- conditional use
- Utilities
- public water, public sewer
- Demolition
- Vacant office complex in the southern portion of the property
Filing history
- 2025-10-17 · MCPC #24-0146-003 · Prelim Plan, Conditional Use · 766 homes · 485,870 sq ft
County review letters
2025-10-17 · UDUBL 24-0146-003r.pdf
The full picture AI research · Nov 1, 2026
BET Investments wants to redevelop the former Prudential office campus at 2101 Welsh Road in Upper Dublin, about 115 acres, into a mixed-use neighborhood. County records list 766 new homes, including apartments and stacked townhomes. They also list about 486,000 square feet of non-residential space: retail, offices, a hotel, senior assisted living, and a township police substation.
The site now has a large office complex with a parking garage. The garage and one 230,000-square-foot office building would stay. A vacant office complex in the southern part would be torn down. Public open space, a park and trail links are also proposed.
A 2024 news report described an earlier version of the plan: about 600 apartments, 160 townhomes, 150 senior units and a 100-room hotel. It said construction might start in 2025 and take up to 10 years. Those numbers differ from the 2025 county filing, so the plan has likely changed.
What it could mean nearby
- Traffic: the township planning commission raised concerns in 2024 about Welsh, Dreshertown and Blair Mill roads.
- Access: the site could later connect to a future Pennsylvania Turnpike interchange that nearby municipalities are studying.
- Homes and jobs: 766 new homes plus retail, office, hotel and senior-care space would add residents and workplaces.
- Open space: a public park and trail links are proposed, along with a township police substation.
Where it stands
The county filing from October 2025 shows the plan under municipal and county review. Township zoning changes and plan approvals usually come first. Detailed land development approval and permits then follow. No final approval was found online.
- Oct 17, 2025 Latest county planning filing for The Promenade East
- Aug 2024 News report on the plan; the developer had sought a zoning change at the township planning commission in July 2024
Want to weigh in? Upper Dublin Township's planning commission and board of commissioners handle zoning and land development reviews, and residents can usually comment at their public meetings.
Who's behind it
BET Investments · A real estate firm that developed the nearby Promenade at Upper Dublin, a mix of apartments and retail, and other mixed-use projects in the Philadelphia suburbs.
Around the web
- Hundreds Of Apartments, Hotel And Retail Could Fill Former Prudential Site In Upper DublinBisnow · Aug 5, 2024Describes the 2024 version of the plan for the former Prudential campus, the zoning change request and the planning commission's traffic concerns.
Planning terms explained
- Mixed use
- A project that combines homes, shops, offices and other uses on one site.
- Zoning change
- An amendment to the township rules that sets which uses are allowed on a property.
- Land development plan
- The detailed site plan a township reviews and approves before construction can begin.
- Stacked townhomes
- Townhome-style units built on top of one another, so each building holds more than one home.
- Turnpike interchange
- A new set of ramps connecting local roads to the Pennsylvania Turnpike.
Researched by AI from public sources on Nov 1, 2026. It can make mistakes, so check the linked sources and the municipality before relying on it.
Scope estimate for contractors
Estimated construction value: $555.3M
- ~24,512 roofing squares
- ~766 HVAC systems
- ~766 kitchens / 1,532+ bathrooms
- ~2,144,800 sq ft of finished living space
- ~1,619 roofing squares (assumes 3 stories)
- ~1,214 tons of cooling (rule of thumb 400 sq ft/ton)
- ~100.0 acres of site work (grading, stormwater, landscaping)
- New 5-story parking garages wrapped by apartment buildings
- Selective demolition of vacant office complex
- Hotel and senior assisted living facility
- Township-operated police substation building
- Park, public open space, and trail extension
- Clubhouse, pool, and rooftop park amenities